Where is moroccan oil produced




















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The byproduct of pressing is a thick argan paste, which is sold locally for cosmetic products. Nothing else is wasted, as the outer pulp provides food for village animals, while the shells are burned for fuel. Previously, women in small family businesses of two or three people would collect the argan fruit and extract its oil.

Their husbands or brothers would then sell the oil in local markets or exchange it for sugar and other goods. These co-operatives provide the women with an income, as well as a social experience and improved status. As well as access to education and healthcare, the cooperative also provides the women with an opportunity to earn money.

With more financial independence, the women are able to choose how to spend their earnings, changing the status of women in the family. Others recognise a shift in attitudes towards women in general in this Arabic country due to their newfound independence.

There are, however, problems with this burgeoning industry. The Berber women in the co-operatives are ill-equipped to conduct business with international organisations, leaving plenty of scope for exploitation.

Charrouf says the big problem co-operatives still face is that the women have long remained marginalised and illiterate. If they are well-trained, it works. They have to understand what is business, what is a purchase order, what is governance, what is democracy, what is transparency, what is accounting.

With the help of the NGO that worked with them, we managed to organise this way of functioning and professionalise the way that every woman could have a voice in the decision-making process. Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment while traveling.

As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe. What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand.

Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand. Ten years ago, Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature product, Moroccanoil Treatment, has now served as the perfect foundation for hair for millions of people around the world for over a decade. Complete with both styling and conditioning benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.



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